The Footballco Business Podcast

DAZN - Growing women’s football fandom with the Women's Champions League

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Episode notes

This week on the Footballco Business Podcast we're talking about the Women's Champions League with DAZN's VP of rights partner relations, Katie Smith.

In 2021 global sports streaming service DAZN acquired the rights to broadcast the women's Champions League and on this show Alex digs deep into the objectives of that deal, the expectations for the future and if the rights ownership is living up to expectations, in terms of audience numbers,

Alex and Kate also discuss the 2022 women's Champions League quarter-final clash between Real Madrid and Barcelona which saw a record-breaking 91000 fans pack out the Camp Nou to witness El Clásico in the flesh.

The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.

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The Footballco Business Podcast is in association with Soccerex. Find out more at www.soccerex.com

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