The Standard
Behind the scenes: Sadiq Khan’s US visit
Published: 9 May 2022 at 16:00 Europe/London
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Episode notes
This week our City Hall Editor, Ross Lydall, is following the Mayor of London on his tour of the US. Sadiq Khan is on a mission to bang the drum for our incredible city in an attempt to attract more tourists from across the pond following the pandemic.
Today Mr Khan launches London’s biggest-ever tourism campaign in Times Square – a £10million promotions package with £7m targeting international visitors and £3m the domestic market. He’ll also meet a series of VIPs in New York, San Francisco, Los Angeles and Hollywood.
The Evening Standard has been granted exclusive access behind the scenes during this epic five-day trip and Ross Lydall takes The Leader along for the ride…
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