Upgrade Your Education Business

52 Make Your Freebies Sell For You (Don't Keep Helping For Free)

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Episode notes

"Your freebie should tell people the what, and your paid offer should show people the how.  It's like giving people a packed bag for a single trip.  But if people want to know how to pack their bags for other trips, they have to pay for that knowledge."

THAT is one of the biggest takeaways from this episode.

In this episode, I help you decide just how to give away enough for free to create trust and desire, but not so much that it puts people off investing in what you offer.

I cover:

  • Structuring consultation calls
  • Lead magnets
  • How to give people a 'try before you buy'
  • How to sell via freebies

Enjoy :-)

- Sumantha


Links mentioned in this episode:

Video: Why I don't think you should offer free taster sessions 
Set up free ConvertKit account to promote your lead magnet and collect email addresses

P.S.  If you want to have  chat about how we might be able to work together, I'd love to meet you.  Book a call now.


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👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor.

I specialise in supporting education business owners launch, grow and scale on their terms.

Here are three ways to work with me:

#1 Bespoke 1:1 Mentoring
Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.

#2 The Tutors' Mastermind
The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.

#3 The Training Jukebox
A growing hub of resources and self-paced courses e.g. group classes, to help you pick and choose specific areas of your business to boost.

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.