Your Digital Reputation

Dr Kirstin Ferguson AM | The Art of Modern Leadership

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Episode notes

In this episode, I’m joined by Dr Kirstin Ferguson AM; author, columnist, company director and one of Australia’s most prominent leadership experts. Together we’re tackling: The Art of Modern Leadership.

It’s a big topic in the context of digital reputation, and one of the great untapped opportunities across corporate Australia.

Our own research into the LinkedIn efforts of the 200 CEOs leading our largest listed organisations - the ASX200 - showed that almost 85% of CEOs were either invisible, inactive or ineffective on LinkedIn. 85%. What a huge opportunity to leave a legacy missed.

These digital communication platforms are such a rare opportunity for CEOs and others looking to share their voice and views. For anyone looking to amplify their own positive impact by going well beyond the four walls of their organisation to inspire and motivate key audiences online. When you talk about legacy and impact, which leader wouldn't want to harness that capability?

Kirstin is a living, breathing example of someone who amplifies good leadership online, and someone who encourages other leaders to take up the opportunity themselves in her new book called ‘Head & Heart - The Art of Modern Leadership’. For more information and to order your copy, head to: https://headheartleader.com/store/

We hope you enjoy the conversation. If you have any thoughts or questions from this episode, please get in touch with your host, Roger Christie, via LinkedIn - we’d love to hear from you.

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