Good Talks
Ameet Johal helps developers like BOSA design and market projects that stand out in a sea of sameness through elevated design of retail amenities that build better neighbourhoods and exciting cross-cultural marketing strategies
Published: 4 April 2023 at 19:05 Europe/London
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Episode notes
#26: On today's episode of Good Talks, Cam connects with one of Western Canada’s most influential female real estate leaders, Ameet Johal. Ameet explores Vancouver’s reputation as the “no fun city,” and demonstrates the importance of creating vibrant, connected, and diverse places through city activations. She discusses how understanding the importance of personal branding was instrumental in her early career, and talks about her continued dedication to leading with authenticity. Listen today to learn more about Ameet Johal and her global placemaking consultancy, Junction Co. • 00:00:12 Start time• 00:01:33 Ameets start in the industry• 00:04:17 Pursuit of knowledge• 00:05:50 Consulting• 00:06:49 Introducing Junction Co• 00:09:09 Most ideal client• 00:11:28 Working with project marketing companies• 00:12:08 Taking over for Diana McMeekin• 00:12:52 How do you get paid• 00:15:39 What do you think about the industry• 00:17:19 Opportunities in real estate today• 00:19:06 Vancouver vs Toronto• 00:22:04 Retail spaces• 00:23:51 New York & Toronto• 00:25:12 Quiet Thursday nights in Vancouver• 00:27:00 Vancouver vs Calgary• 00:27:40 Vancouvers stuck in the middle• 00:33:45 Westbank• 00:37:43 Whos responsibility is community lively building• 00:40:33 Haberdasher• 00:43:24 Bodega• 00:44:52 Tribe Properties• 00:47:49 A woman developing• 00:49:50 Women in leadership roles• 00:51:17 Diversity• 00:53:17 Own your own root• 00:56:28 Building to charter• 00:57:43 Signs of respect• 01:02:25 Second generations• 01:03:38 One of Ameets biggest mistakes, April 2022• 01:09:22 “Be yourself, authentically in every way” by Jay-Z• 01:10:42 Who do you admire in real estate• 01:12:43 Men in marketing, even it out!• 01:15:21 Why do creative ideas die on the vine (boldness needs to be owned by the developer)• 01:21:46 End
