The Leader

Will Meta's Insta 'Threads' replace Twitter?

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Episode notes

Can Meta utilise Instagram to gain users? Are people actually leaving Twitter? Why does Meta want to take on Twitter anyway? Ahead of Threads official launch on 6th July, Social Media Consultant Matt Navarra discusses Mark Zuckerberg’s attempt to challenge Twitter, why he’s doing it, and whether it will work. In this episode:


  • What will Threads look like?
  • Does Meta have the monopoly on social media users?
  • How can Threads replace Twitter?
  • Will big name celebrities and influencers join Threads?
  • What does Meta have to gain from launching a new platform?




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