Sporting Crypto Podcast
S1. Ep 3. Preeti Shetty, Web3 in Women's Sport and for Social Good
Listen on
Episode notes
On Episode 3 of the Sporting Crypto Podcast I was joined by Preeti Shetty!
Preeti is:- The CEO of Upshot System- Director at Brentford Football Club- Advisor at READY- Vice Chair of Street Child United- Director of London Sport - Board member of Women in Football’s Board Committee
She is one of the most influential people in sport and has had a huge impact on football, women’s sport and sustainability in sport.
She fell down the Web3 rabbit hole a few years ago and never really came back up. This led her to become an advisor at READY, a women’s sports community and consultancy that focuses on Web3.
Watch the episode below on YouTube!
Or your podcast player of choice… if you’d prefer not to see our faces!
⭐ Please do subscribe on YouTube or your favourite podcast player of choice, and leave us a review!
Timestamps:
01:07 Introduction01:55 What sparked your interest in Web3 & crypto? 05:41 Career path up until now09:15 When was the first time you heard Web3 being mentioned? 11:53 How can Web3 solve issues in sports right now? 15:27 Accessible integration of NFTs for mass adoption 17:44 First feeling towards Web3 & finding community 19:52 How have the conversations around Web3 & sports changed in recent times? 22:29 Catering direction of travel within Web3 to your needs 24:11 Who's responsible for decisions made about Web3 in organisations right now? 26:24 READY & education around innovation, technology & Web3 27:12 Supercharging women's sport 29:31 How receptive has the women's game been to Web3? 30:42 Angel City FC & Web3 integration 32:45 Over-commercialisation 35:06 Unbundling36:08 Knowing the value of women's football37:44 The importance of brand association39:14 The issue with sports fans & crypto 40:43 Breaking the ties of NFTs & lack of education 42:25 Biggest misconceptions of crypto & Web3 45:34 Rebranding crypto & Web3 46:56 Onboarding people & changing the stigma50:19 Building understanding within brands entering the space 53:07 Regulation 54:44 Importance of new frameworks making things easier 57:26 Self-sovereign identity 60:33 Digital identity & digital ownership 62:41 What's overhyped right now? 63:47 Fixing governance problems & funding teams 64:50 Fan involvement 66:44 How will Web3 impact your career in near future?
*******Thanks so much for watching or listening, and please do leave as much feedback as you can!
Please do follow us on Spotify, and subscribe to our channels on YouTube and Apple Podcasts!Also, please do leave us a review on whichever platform you’re consuming this content on!
If you haven’t already subscribed to Sporting Crypto, you can do so here!
******Disclaimers
This content is for informational purposes only and is not financial, business or legal advice.The content represents the contributors’ thoughts & opinions and does not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.
The contents should not be used in any public or private domain without the express permission of the author.
The contents should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the creator.
Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this content carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.
It's crucial to provide our audience with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset-industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firms.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sportingcrypto.substack.com