Oakland Roots

How purpose and community-driven USL team became one of the coolest clubs in soccer

We're talking to Oakland Roots Co-founder and CMO, Edreece Arghandiwal. We hear about the importance of purpose to the club and how that and its channelling of all that's great about Oakland has created one of the coolest brands in soccer.

We also delve into the backstory of the iconic Oakland Roots logo and why Edreece feels they could be challenging the likes of Real Madrid in the future.